It is Time to Change to GA4 (Google Analytics)
The current Universal (UA) Google Analytics will stop recording data the end of Day, June 30, 2023. It is time to set up the new GA4 (Google Analytics). Computer-wiz can help you set up the new GA4 (Google Analytics) in your current account or create a new account with GA4 (Google Analytics). Contact us for more information.
What is GA4 (Google Analytics)?
GA4 is the next generation of Google Analytics. It’s a complete re-imagining of what data collection and analysis could be, bringing together everything that worked well in Universal Analytics with brand new features designed to take advantage of the opportunities presented by big data and machine learning.
What’s the difference between GA4 and Universal Analytics?
The key difference is that Google built GA4 on a completely new architecture. They built Universal Analytics around the concept of sessions, which are essentially a series of page views. GA4, on the other hand, is built around the concept of events. Events can be anything from pageviews to clicks, form submissions, and even custom events you define yourself.
This change in architecture has many important implications. First, it means that GA4 can collect a lot more data than Universal Analytics. Second, it means that GA4 can give you a lot more insights into what people are doing on your site or app. And third, it means that GA4 can be used to track just about anything— not just web traffic.
Why you should move to GA4 right now
As you can see, GA4 is a major upgrade from Universal Analytics. It’s more powerful, more flexible, and more accurate. If you’re serious about data analysis, then you should move to GA4 right now.
Not only will you get access to all of the new features and capabilities, but you’ll also be able to take advantage of GA4’s continued learning and improvement. It’s important to consider that Google will discontinue Universal Analytics in July 2023, so you’ll have to upgrade anyway.
Would you risk potentially losing your data? We certainly wouldn’t.
Since UA will stop collecting new sessions very soon, moving your tracking now means you’ll have a year of historical data in your new platform, whether that’s GA4 or something else. It also means you won’t have a blackout period during your transition since you can use both at the same time until you transition fully. But ultimately, you can test the reliability of your data, and you’re not in a rush to migrate. Contact us for more information.